No translation can ever do justice to this subtle line infused with so many different meanings and emotions. Literally, "Yin Ai Er Sheng" means: Because we love, we live. Because we care, we act.

But what this phrase and all its layers of meaning manages to capture for a native Mandarin speaker can best be described as a feeling – the simple act of a person giving freely and expecting nothing in return:

"At Johnson & Johnson, we believe there is a race of giants living among us.
But in this banged-up world of ours, they often go unnoticed.

They are not gold medal winners. They are not 'people of the year. They don't appear on the evening news.
They simply go about their work quietly, doing little things with great love. Day after day, year after year.
Comforting. Healing. Caring.

To make this world more virtuous. To make life more beautiful.
Here's to these great souls. Here's to these almighty lovers of life.

We at Johnson & Johnson are grateful to be in the company of such giants,

using loving care to help people care for others.

Ying Ai Er Sheng."

In January 2007, Johnson & Johnson shared its heart and introduced Yin Ai Er Sheng to China.